Last week was the grand opening of the new Drybar Union Square location in SF. I was stoked to be able to get some time with Drybar founder Alli Webb — she’s awesome!
Meeting with Alli was like grabbing drinks with a good friend after work. She has this sassy, spunky energy about her and a mischievous sparkle in her eye that let’s you know she’s loving every minute of what she’s doing — building an empire.
So, we had tea and bonded of all kinds of things: half moon manis, curly hair woes {yes, she’s a naturally curly girl!} and a constantly evolving personal style. I also got the chance to ask her some questions about brand building and partnerships, so entrepreneurial-minded ladies, listen up!
Where did Drybar’s branding and voice come from? Is it tied to you personally?
Drybar’s voice is definitely taken from Alli’s own; it’s apparent from the moment you start talking to her. Of course, with Drybar’s success they have teams of people who run social media and branding, but Alli is at the helm and in on the action. She describes herself as being super hooked into social media — a woman after my own heart.
My takeaway: Take the time to develop your voice, then make sure it’s consistent and represented in every part of your business. From packaging to customer service, social media and beyond.
How has social media played a role in Drybar’s evolution?
Word of mouth is one of the cornerstones of Drybar’s success and social media has amplified that and taken it to a whole new level.
In 2008 [click to continue…]
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