Shop Talk.

Interview with Drybar Founder Alli Webb

by Kate Franco on December 8, 2013 · 1 comment

Last week was the grand opening of the new Drybar Union Square location in SF. I was stoked to be able to get some time with Drybar founder Alli Webb — she’s awesome!

drybar4Meeting with Alli was like grabbing drinks with a good friend after work. She has this sassy, spunky energy about her and a mischievous sparkle in her eye that let’s you know she’s loving every minute of what she’s doing — building an empire.

So, we had tea and bonded of all kinds of things: half moon manis, curly hair woes {yes, she’s a naturally curly girl!} and a constantly evolving personal style. I also got the chance to ask her some questions about brand building and partnerships, so entrepreneurial-minded ladies, listen up!

drybar3Where did Drybar’s branding and voice come from? Is it tied to you personally?

Drybar’s voice is definitely taken from Alli’s own; it’s apparent from the moment you start talking to her. Of course, with Drybar’s success they have teams of people who run social media and branding, but Alli is at the helm and in on the action. She describes herself as being super hooked into social media — a woman after my own heart.

My takeaway: Take the time to develop your voice, then make sure it’s consistent and represented in every part of your business. From packaging to customer service, social media and beyond.

How has social media played a role in Drybar’s evolution?

Word of mouth is one of the cornerstones of Drybar’s success and social media has amplified that and taken it to a whole new level.

In 2008 [click to continue…]

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ShopTalk: Lauren Ramirez

by Kate Franco on June 17, 2010 · 2 comments


 I have had the distinct pleasure of being friends with Lauren for 5+ years. A creative, down-for-whatever spirit, she never fails to boost my mood/outlook on life. Her studio in San Francisco is one of the most relaxing places, and such a fun place to hang out; various other artistic people are always stopping by to say what’s up. I just like to sit in the corner and chill!


 Her jewelry has such an organic.urban feel that I fell in love with it immediately. And I am so proud to write the product copy for her website! Thank you for stopping by Lauren 🙂


Where do you live?
San Francisco, California

Where are your favorite places to go in your city?
Saturday farmers market at the ferry building, Four Barrel Coffee, Conservatory of Flowers, and The Moma.

What can’t you leave home without?
My little red moleskin, and my iphone (sad but true).

What’s one thing about you that would surprise people?
I am a classically trained dancer.

Who are your favorite artists?
Alexander Calder, Jeremy Fish, Joseph Cornell, and Robert Frank

Favorite film?
Fantastic Planet

Fill in the Blank: I feel my best when I’m wearing _____:
My uniform- blue jeans, brushed cotton tees, colorful scarves, and wallabees.

Any guilty pleasures we should know about?
Antipast socks, dark chocolate, and handcrafted denim.

What’s sitting on your coffee table right now?
The Oxford Project, by Peter Feldstein

If you could choose any celebrity to wear your designs, who would it be?
Steven Patrick Morrissey

What motivates you?
Short deadlines, a desire for travel, and my coffee habit.



Giveaway Winners!

by Kate Franco on June 3, 2010 · 1 comment

Hi Guys! I know this was supposed to go up 48 hours ago, but I’ve been working 13 hours a day, leaving not much time for the fun things.

The good news is that I did pick the winners on Friday night.

Drumroll please….

The winner of the bracelets is…..Katie!



And in the BONUS Giveaway, the winner is Gina! Gina, you get a custom cross stitch pillow, made by yours truly. Pick any phrase, color, and font from my book of fonts, and we’ll be on our way.



Winners, please contact me: katemfranc0 {at} gmail {dot} com for more info.

Thanks everyone for playing!

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Giveaway, Giveaway, Giveaway!

20 May 2010

Announcing: Ginger & Jade Giveaway! Remember Ginger & Jade from the ShopTalk series last week? I’m so EXCITED (eeee!) to be announcing a giveaway. Details: Up for grabs…3 adorable beaded bracelets. 2 gold, and 1 silver. Elastic, so they’ll work for a lot of folks, and they look perfect stacked or paired with your watch. […]

Heck yeah there’s more →

ShopTalk: Ginger & Jade

13 May 2010

Welcome! The first interview of the NEW&IMPROVED shoptalk series is with Mendenhall Schroeder, the talented designer behind Ginger & Jade. Mendenhall has designed jewelry for over six years. Her mission is to share her passion for travel & new cultures through her jewelry & inspire others to reach outside their everyday world. Each necklace is […]

Heck yeah there’s more →