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White Flag

by Kate Franco on December 8, 2011 · 8 comments

I haven’t been public about it at all, but I spent the first part of this year writing a business plan for a business that I think is kick ass. Fast forward 6 months, and now not only am I totally stalled on it, but I feel a little bit like just canning the idea altogether.

So, I’m not surrendering, let’s put that on the table. Perhaps a more appropriate direction is: What I’ve learned by NOT starting my own business this year.

  1. Work with reliable people you trust. Even when you do this, the rug might get pulled out from under you, so be careful about who you let into the inner circle. Set deadlines. Be frank.
  2. Draw a line in the sand on how much you are willing to invest. I’m talking about time, money, and effort. A start up will take it ALL if you let it.
  3. To be the first does not mean to be the best. But on the flip side of the coin, if you sit on an idea long enough other people will surely think of the same thing.
  4. Remember to go back to your roots every once and awhile. Don’t get to far away from the original idea. Kate, why ARE you doing this, anyway? Hip check your motivation. Is it in the right place?
  5. Nothing is ever as easy it looks. Owning a business may just be the hardest thing you ever do. And like with having kids, it’s better not to go it alone.

Do I count it as a failure in my mind? Probably not. Do I feel defeated? Presently? Sure, but who knows what the future will hold. At the end of the day, I don’t want to run a conglomerate, I just want my own little indie business. And to help people look good. Thoughts? Comments? Suggestions? Welcome!

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{ 8 comments… read them below or add one }

Laura December 8, 2011 at 9:19 am

I’ve seen many a friend and family member try their hand at starting a business. Some more than once. And what you’ve gathered here over the course of the year, I don’t think any of them have learned or will ever learn or accept, so good for you! And being part of a small business myself (not my own but my position kind of puts me in the passenger seat to it all), I can definitely attest to the points you make. You are one smart cookie! Best of luck!


Kate December 8, 2011 at 4:03 pm

yeah, the major sticking point for this on me was that the rollout would have to be huge in order to make the investment worthwhile. I’m not sure I want something HUGE, which might make me crazy! Who doesn’t want HUGE?!?


Natalie December 8, 2011 at 3:01 pm

You are just too cute. I’m really enjoying your blog in just the five minutes I’ve been on it so far. I say props to you for even attempting to write a business plan and learning this from the process so far. You may be in a tough spot right now, but if you keep pushing through there is no doubt you’ll make it eventually. I mean, who knows, maybe this rough spot will teach you something that will be essential down the road, right? Best wishes to you!


Kate December 8, 2011 at 4:02 pm

oh I have definitely learned a lot. less talk more action, for one, is critical. Thanks for reading/following!


Tessa December 8, 2011 at 3:45 pm

Amen sister! You know if you ever need to bounce ideas off someone or get some tips, I’m always here for you! I know that you are one smart gal, and you will do well on whatever path you choose.


Kate December 8, 2011 at 3:59 pm

You are my small biz hero, tes!


Tracy December 8, 2011 at 3:55 pm

What a candid post! Having been in your shoes more than once, I couldn’t agree more with so much of what you wrote. Starting your own business comes with really high highs and really low lows. So don’t beat yourself up for having the lows. It’s okay to feel defeated. But know that it will pass. You’re trying to create something from nothing. Doesn’t that defy physics or something?? No wonder you’re feeling down. 🙂 I think you are amazing and talented and will succeed in anything you do. Hang in there and good luck! xo-


Kate December 8, 2011 at 4:01 pm

Thanks tracy! mostly feeling frustrated that I didn’t go to school to become a world class programmer 😉 would make my life a whole lot easier!


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